Canvas Rebel - We caught up with the brilliant and insightful Jess Pratt a few weeks ago and have shared our conversation below.
Jess, looking forward to hearing all of your stories today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?
Jess and Ythan Pratt wanted to help reinvigorate their community and they spent three years brainstorming ideas for how they might do so. One day it clicked – we were both personally passionate about wine and we wanted to do something that would build upon the momentum of Anoka, MN’s historic downtown district. As we conducted research for the concept, there was a gap in the wine category in the area and overall the wine category was rapidly growing.
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